From statistics, 80% of new business fail within the initial 3 years of starting. It's also harder when business owners have to run a 9-5 job or attend classes regularly, and run a business too. Omotola Bakare, a recent graduate, shared the challenges and struggles that came with running a fashion brand in the university.

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Just like how important a business plan is for business owners to stay focused on executing action plans to reach a set objective within defined timelines, having a strategic plan is also important. Here are some of the gems dished out by Taiwo Ajetunmobi during his Strategic Planning Session organised by Dafiji Consults.

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