Mauvelli
Mauvelli
Mauvelli
  • Home
  • Services
  • Resources
    • Blog
  • Copywriting Bootcamp
  • Fashion
  • Fashion Business

8 Ways To Build Customer Loyalty For Your Fashion Brand

  • August 17, 2020
  • Iyinoluwa Oludiya
Total
0
Shares
0
0
0

Loyal customers help build a fashion brand in many ways. They are the ones that are always there and ever willing to make a purchase even when peak season is off. 

Every brand needs loyal customers because they are the ones that keep coming back even when others have moved on. These customers play a huge role in the growth of fashion brands as they help ensure that sales always happen. 

What is Customer Loyalty?

Customer Loyalty is the willingness of a customer to return to do business with a particular brand or company, choosing that brand over all their competitors every time. 

Having loyal customers is important for every fashion brand because they help reduce costs on marketing, they are easier to sell new products to, and they are more likely to provide you with word of mouth business. No fashion brand can afford to mistreat or not acknowledge their loyal customers because it can lead to dire consequences.

Ways to Build Customer Loyalty

Give Referral Codes and Coupon Codes

One of the best ways to encourage customer loyalty is to give referral codes to customers and encourage them to tell others about your brand so each time another customer uses their referral code, they get discounts on future purchases. This will spur customers to tell everyone they know about your brand just so they can get products at discounted prices.

Another way around this is to give coupon codes on your brand’s anniversary or on another special occasion so customers can get discounts on those days, just like Shanyi Organics did on their anniversary. This can make customers keep coming back to your brand because they know you have them in mind and they can gain something from you. 

Focus on What Your Brand Does Best

Customers love to identify a brand with something specific so publicising what your brand does best can help keep customers interested and help them identify with your brand better. You might sell a variety of products and might want to put them all out there at the same time with the same intensity, but the more identifiable you are, the more you trigger who have the same values as you. 

You need to make customers understand what you do and feel like it is something they have been missing all their lives, and cannot live without now that they have discovered it. To achieve this, you need to focus on one thing.

For example, Nike does a variety of sportswear and sporting gear but most people identify Nike with sneakers. This makes their brand identifiable with one product and keeps bringing customers back for more since they are not overwhelmed by a variety of items.

In focusing on what your brand does best, always remember to be the best at that thing because if you are not the best at it, customers will get tired and leave you. Always deliver on quality and value and be consistent in everything you do.

Give Valuable Gifts to Customers

Most people love gifts especially when it is a gift that counts. When a customer makes an order, you can add a little extra something in the form of a gift to delight them. 

When sending gifts with your packages, make sure they are valuable gifts and not gifts that will end up being junk in their closets. For instance, as a ready-to-wear designer, you can send a piece of jewellery that matches with items you send out to customers to excite them, just like the Sewasimilara fashion brand did. 

Show that You Remember Their Special Day

Everyone loves to be remembered and appreciated on their special day, it gives them a certain thrill and boost. When you show your customers that you remember things like their birthdays, it gives them a soft spot for your brand. 

To get information like birthday details, you can ask customers to provide their special dates when they opt in to your newsletter, if you have any, after visiting your brand’s website or doing business with you. 

On their birthdays you can reward them with discounts and send emails to them to show that you care. Just like Macy’s that not only sends well-designed emails to their customers on their birthdays, they also offer free shipping on orders just to encourage them to make a purchase. 

Making customers associate you with special days in their lives is sure to build customer loyalty for your brand.

Celebrate Your Customers

Celebrating your customers can be with something as small as sending handwritten thank-you notes to them with purchases they make or posting shoutouts to them on your Instagram story just to show that you appreciate their patronage.

The handwritten thank-you notes show that you took out the time to appreciate them personally as opposed to putting in a preprinted thank-you note in their order. Making customers feel special is sure to get them coming back to you.

Keep in Touch With Customers

Social media is a great platform for fashion brands to keep in touch with their customers. Through your social media pages, you can keep them in the loop of what is happening with your brand and this will, in turn, make them feel like they are an important aspect of your business. 

You can take polls from them on what fashion item to make next and just generally excite them with news concerning your brand. Making them feel like they are part of your brand and the decision-making process in your business will give them a form of ownership and belonging and make them more loyal to your brand. 

Provide Exceptional Customer Service

The importance of premium customer service in building a fashion brand cannot be overstated. Some people come back to brands just because of the customer service they offer. Customers love it when you respond to their queries on time and when you treat them with respect. 

A study by Zendesk and Dimensional Research showed that 89% of customers believe a quick response to an initial inquiry is important when deciding who to buy from. They also found that nearly half of people say they would switch to a competing brand after just one bad service experience, this is why customer service is very important in building customer loyalty.

Which customer loyalty tactics are you going to be implementing in your fashion brand? Do let us know in the comments section below. 

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Related Topics
  • Customer Loyalty
  • Fashion Brand
  • Fashion Entrepreneur
Iyinoluwa Oludiya

Subscribe

Get timely fashion business insights that will help you build your brand.

You May Also Like
View Post
  • Fashion Business
  • Insiders
  • Trending

How to Write Content That Inspires People To Act in 3 Steps

  • Adenike Adebowale
  • January 28, 2022
SWOT Analysis
View Post
  • Fashion
  • Fashion Business
  • Trending

How To Conduct A SWOT Analysis For Your Fashion Business For Better Business Decision Making

  • Iyinoluwa Oludiya
  • November 16, 2021
Is Mauvelli going out of business?
View Post
  • Fashion
  • Fashion Business

Is Mauvelli Going Out Of Business? – Editorial

  • Adenike Adebowale
  • November 11, 2021
View Post
  • Fashion
  • Fashion Business

Feel Like Quitting? Here Are 8 Ways To Reignite Your Passion For Your Fashion Business

  • Iyinoluwa Oludiya
  • November 2, 2021
Zendaya
View Post
  • Fashion
  • Fashion News
  • Trending

Zendaya Is Youngest Ever CFDA Fashion Icon, Lagos Fashion Week Comes Back With A Bang, More

  • Iyinoluwa Oludiya
  • October 22, 2021
Sales mistakes
View Post
  • Fashion
  • Fashion Business
  • Trending

Top 5 Sales Mistakes And How To Avoid Them As A Fashion Entrepreneur

  • Iyinoluwa Oludiya
  • October 22, 2021
Toluwaleye Odunsi of Folabomi House of Fashion
View Post
  • Fashion
  • Insiders
  • Series
  • Trending

“Covid-19 Helped Me Start My Casualwear Line” – Toluwaleye Odunsi Of Folabomi House of Fashion

  • Iyinoluwa Oludiya
  • October 18, 2021
Megan Fox x Boohoo
View Post
  • Fashion
  • Fashion News
  • Trending

Lagos To Host Nigerian Sportswear Fashion Show, Megan Fox Launches Debut Collection With Boohoo, More

  • Iyinoluwa Oludiya
  • October 15, 2021
23 comments
  1. 에볼루션카지노 says:
    July 27, 2022 at 11:54 pm

    기똥차게 드립니다 에볼루션카지노 앞으로도 자주 방문할 예정입니다

  2. 샌즈 카지노 says:
    July 9, 2022 at 3:17 am

    When some one searches for his required thing, therefore he/she needs to be available that in detail,
    therefore that thing is maintained over here.

  3. hydrogen kit for trucks/47% Fuel-Saving Plug-N-Play HHO Kit HHO generator Hydrogen kits for cars trucks says:
    June 12, 2022 at 11:25 am

    351598 411437Hi this really is somewhat of off subject but I was wondering if blogs use WYSIWYG editors or in case you have to manually code with HTML. Im starting a weblog soon but have no coding knowledge so I wanted to get guidance from someone with experience. Any assist would be greatly appreciated! 255829

  4. Janessa says:
    November 4, 2021 at 6:07 pm

    Wonderful blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Thanks

  5. Florrie says:
    November 4, 2021 at 2:51 pm

    I couldn’t refrain from commenting. Well written!

  6. Kathaleen says:
    November 4, 2021 at 2:48 pm

    Awesome article.

  7. Melba says:
    November 4, 2021 at 12:00 pm

    I loved as much as you’ll receive carried out
    right here. The sketch is attractive, your authored material stylish.
    nonetheless, you command get got an impatience over that you wish be delivering the following.
    unwell unquestionably come further formerly again as exactly the same nearly very
    often inside case you shield this increase.

  8. www.4shared.com says:
    November 4, 2021 at 8:40 am

    Heya just wanted to give you a quick heads up and let you know a few of the
    images aren’t loading properly. I’m not sure
    why but I think its a linking issue. I’ve tried it in two different browsers and both show the same
    results.

  9. www.edocr.com says:
    November 4, 2021 at 5:55 am

    Fabulous, what a weblog it is! This website gives valuable facts to us, keep it up.

  10. Armando says:
    November 4, 2021 at 4:36 am

    What’s up i am kavin, its my first time to commenting anywhere, when i read this paragraph i thought
    i could also make comment due to this brilliant piece of writing.

  11. https://drive.google.com/file/d/1KXBoPDIHNx7weYV4whu3guMMxOrY57-O/view says:
    November 3, 2021 at 8:27 pm

    Hey! This is my first visit to your blog!
    We are a group of volunteers and starting a new project in a community
    in the same niche. Your blog provided us
    useful information to work on. You have done a outstanding job!

  12. Brook says:
    November 3, 2021 at 8:10 pm

    A person essentially assist to make severely
    posts I’d state. This is the first time I frequented your web page and thus far?

    I surprised with the research you made to make this actual put up
    extraordinary. Excellent task!

  13. https://www.edocr.com/v/qkepezdw/kianahinde/iphone-13-user-guide-for-dummies says:
    November 3, 2021 at 4:32 pm

    You could definitely see your skills within the work you write.

    The world hopes for even more passionate writers such as you who aren’t afraid to say how they believe.
    At all times follow your heart.

  14. Pam says:
    November 3, 2021 at 8:45 am

    Hello, i believe that i noticed you visited my blog
    thus i got here to return the favor?.I’m attempting to find
    issues to enhance my web site!I assume its ok to make use of
    some of your ideas!!

  15. https://drive.google.com/file/d/1KXBoPD … Y57-O/view says:
    November 3, 2021 at 5:59 am

    Hi, just wanted to tell you, I liked this article.
    It was helpful. Keep on posting!

  16. Alisa says:
    November 3, 2021 at 4:38 am

    Excellent post. I was checking constantly this blog and I am impressed!
    Very useful info particularly the last part 🙂 I care for such information much.
    I was seeking this certain information for a long time. Thank you and
    best of luck.

  17. Pauline says:
    November 3, 2021 at 2:21 am

    After looking into a few of the blog posts on your web site, I really appreciate your technique of writing a blog.

    I book marked it to my bookmark webpage list and will be checking back soon. Please check out my website too and let me know your opinion.

  18. Esperanza says:
    November 3, 2021 at 2:17 am

    Greetings! Very useful advice within this post! It’s the little changes that will make the
    most significant changes. Many thanks for sharing!

  19. Stephen says:
    November 3, 2021 at 2:11 am

    Hey there! I know this is somewhat off topic but I was
    wondering if you knew where I could find a captcha plugin for my comment form?

    I’m using the same blog platform as yours and I’m having trouble
    finding one? Thanks a lot!

  20. Flor says:
    November 3, 2021 at 12:15 am

    I’m amazed, I must say. Seldom do I encounter a
    blog that’s both educative and engaging, and let me tell you, you have hit
    the nail on the head. The problem is something that too few
    men and women are speaking intelligently
    about. Now i’m very happy I came across this in my
    search for something concerning this.

  21. Mariel says:
    November 3, 2021 at 12:09 am

    Hi i am kavin, its my first time to commenting anywhere, when i read this paragraph i thought i could also make comment due to this sensible paragraph.

  22. Deanna says:
    October 29, 2021 at 2:29 pm

    I’m amazed, I must say. Seldom do I come across a blog that’s
    equally educative and interesting, and without a doubt, you’ve hit
    the nail on the head. The issue is an issue that too few people are speaking intelligently about.
    I’m very happy I stumbled across this during my hunt for something
    concerning this.

  23. canik guns for sale/shop with us says:
    October 25, 2021 at 9:09 pm

    501833 873917We offer the most effective practical and most applicable solutions. All our Sydney plumbers are experienced and qualified and are able to speedily assess your issue and discover the most effective remedy. 563763

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • 2 Must-Know Copywriting Hacks to Skyrocket Customer Engagement & Sales, Even If You’ve Never Written Before
  • 6 Steps to Review Your Marketing Strategy for Better Results
  • How to Write Content That Inspires People To Act in 3 Steps
  • Learn Highly-Paid Writing Skills – Become an insanely good Copy and Content Writer in The Verge Accelerator
  • How To Conduct A SWOT Analysis For Your Fashion Business For Better Business Decision Making
Categories
  • Business poems
  • Collections
  • Fashion
  • Fashion Business
  • Fashion News
  • fashiontech
  • In my closet
  • Insiders
  • Marketing
  • People work
  • Premium
  • Promo Premium
  • Series
  • Services
  • Trending
  • Uncategorized
  • What they think