Having an online store is important for any fashion entrepreneur. It helps put your products in front of a global audience and increases your sales prospects. But, what happens when your online store is struggling? How do you drive traffic to it so that you can make more sales?
Your online store’s success depends on its ability to attract clients, which means that you must find ways to get them to go there.
After tons of research into what works and what does not, we have identified some proven methods to help you drive traffic to your online fashion store.
7 Ways to Drive Traffic to Your Online Store
1. Increases your Brand Awareness on Social Media
Social media is a great place to increase your brand awareness level among your target audience. It can make a world of difference for any fashion brand. Many successful fashion brands grew to their current level of popularity by riding on the power of social media. With social media, you can easily establish your brand image and showcase the problem your brand solves.
One of the best ways to boost your organic social media presence is by putting vibrant photos, carousels and videos up. Since you are a fashion brand and fashion is physical, you must attract your audience with high-quality visuals. Showcase your amazing assortment of fashion products with photos that will attract attention.
You can also boost your social media presence by asking engaging questions, initiating meaningful conversations and hosting giveaways. This way, you get to engage your followers and build a loyal follower base that will visit your online store.
2. Offer Value in Exchange for Contact Information
Having your customers’ contact information in your hand is important. It helps you have a means by which to reach out to them to keep your fashion business at the forefront of their minds. However, customers will not give you their contact information just like that, sometimes, you have to offer something in exchange for it. You can;
- Offer free shipping for orders over a certain amount,
- Ask for referrals in exchange for a coupon,
- Invite your visitors to join your newsletter,
- Offer a giveaway,
- Offer a buy one, get one (BOGO) deal.
You can offer all this to build your email list. Once you have that email list, email marketing will be much easier for you. Through your email marketing efforts, you can effectively drive traffic to your online store with personalised marketing.
3. Provide Helpful Content
Creating useful content around fashion is one of the best ways to build brand awareness and drive traffic to your online fashion store. Through content marketing, you can offer valuable information to attract your target audience to your brand and online store. This way, you can pique their interest in your products and set yourself up as an authority in fashion. Some of the most common forms of content marketing for fashion brands are blogging and vlogging.
With your blog or vlog, you can begin to dish out solid content that will keep your target market coming back for more. For every content you push out, make sure there is a unique value proposition attached to it. Don’t just push out random content that is not well-thought-out. You can use your blog as a way to;
- Address your customers’ pain points,
- Provide insights into the fashion world, and your niche especially,
- Teach your audience new fashion tips, tricks, and how-tos,
- Speak about current trends,
- Speak about the benefits of your products.
The more you do this, the more you will pull a crowd to your website. As they begin to see you as an authority in your niche, they will feel more comfortable and be more likely to purchase your products. However, for this to work, you have to be consistent with posting relevant content online.
4. Optimise for SEO
The importance of Search Engine Optimisation (SEO) for your online fashion store cannot be overemphasised. Your target audience is already searching Google for a brand like yours, all you need to do is look for ways to be found by them. Your best bet for this is by using the right keywords in your online fashion shop.
Using the keywords that your target is searching for in your site’s metadata can greatly boost its visibility and traffic. This means making sure your images, product descriptions, and alt tags are using the proper keywords. A tool like the Google Keyword Planner can guide you to the right list of words that are the most relevant to your product.
While keyword optimisation throughout your site can do you a world of good, there are some other more technical aspects of SEO you might need to pay attention to. Even with your site fully optimised for SEO, it might take a while to land on page one, but be patient and consistent.
5. Show Them ‘What’s In It For ‘Them
Every fashion brand has a problem it was set up to solve. This means that your customers must have something specific that they gain from you. With every platform you have, therefore, you must advocate for your products every chance you get. Your goal with this is to help your audience see what makes you different from other brands.
This is why it is important to identify your customers’ needs before starting your fashion business. This information will give you an edge over your competitors. In your product description section on your online shop, sell benefits not features. For every feature you think of, think of a correlating benefit it will provide your client and write it down. This will assure them that your product will solve their problems.
6. Don’t Ignore Paid Advertising
Paid advertising is a big thing for many fashion brands. By combining it with your social media presence, you can reach potential customers in places your organic efforts wouldn’t have taken you. Depending on who your target market is, you can try Facebook, Instagram, Pinterest, LinkedIn or even Twitter paid ads.
Through promoted pins on Pinterest and Facebook Shop on Facebook, you can easily drive traffic to your online fashion store. Another option to consider under paid advertising is influencer marketing. This will also give you a much wider reach than your efforts alone will.
Advertising costs money though and the longer you want to advertise, the more your bills accumulate. You can get a highly effective advertising package for a full month from Mauvelli at a 15% discount this September. You can order an advertising package here or contact us here for more enquiries.
7. Hire a Fashion Marketing Consultant
Experts are more knowledgeable in their fields and can often sight the root causes of certain issues in less time than you can. If marketing is not your strong fort or you don’t have the time to manage all your social media platforms as well as create an effective fashion marketing strategy, hiring a Fashion Marketing agency will take care of it and attract more customers to your brand.
Many fashion entrepreneurs discover that hiring a fashion marketing consultant is a worthwhile investment as it helps your business to operate with a marketing strategy that keeps your brand at the top of clients’ minds. High brand awareness leads to a boost in traffic to your online store. You can book a free fashion marketing consultation with Mauvelli today.
As you follow the above steps, always remember to follow up with your customers. Send abandoned cart emails to shoppers that leave your site without purchasing their cart items. We can not close without saying that posting customer reviews on your online store and social media sites works magic.
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