Newsletters are one of the best ways fashion brands get to engage and interact with their customers. As a fashion entrepreneur, your newsletters help to keep your brand at top of the minds of your clients and attract more patronage. Now, it is one thing to write a newsletter for your fashion brand and it is another thing to make them engaging enough.
So, before you dive into writing newsletters, here are 6 ways to make them more engaging so your customers don’t ignore them.
6 Ways to Create Engaging Newsletter for Your Fashion Brand
1. Optimise for Various Devices
We live in a digital and very technological savvy generation. That means that you must create your newsletters for a variety of devices. While it’s impossible to create the perfect newsletter for all devices, you can make an effort to.
Research has shown that over half of the emails are viewed with mobile devices and website traffic comes mainly from them too. This means that asides from desktops, you should also optimise your newsletters for mobile devices like phone and tablets to ensure that your newsletter looks good on both big and small screens.
As you do this, make sure that you include essential features in your newsletter to impress readers. Your text, media, and headline should be arranged such that they catch attention regardless of device. This will play in your favour and reduce your newsletter’s chances of being ignored or deleted. Designing a responsive email should therefore be top priority to you.
2. Segment Your Newsletters and Target Content to Readers
You cannot afford to send one newsletter to all your subscribers if you want the best result. As an entrepreneur, you will get more engagement if your newsletter are targeted to suit the needs of various subscribers. So, you must find a way to segment your mailing list.
This segmentation can take up various forms depending on your target audience. Especially for fashion, you might need to segment based on your customers’ preferences and tastes. A good way to do this is to segment based on age, sex, online behaviour, recent purchases, and geographical location. As you do this, you are likely to get better responses from your readers.
Whatever you decide, make sure your segmentation suits your brand. You must also remember to clean out your list regularly of people who never open your newsletters.
3. Personalise Your Campaigns
With your segmentation, write your newsletters like you are writing to individuals. As you sit to craft it, think about each reader, based on the segment you have put them in, and write directly to them. When you write as though to an individual, they come alive in your mind and you can connect better with them.
When you write as though to individuals, you speak to their specific needs and your writing will go from boring to engaging. Your newsletters will stand as more targeted and will solve specific problems for your customers. You’ll put the right information before your audience and they will engage better with you.
This is the most effective way to engage with your customers. As you speak directly to them, don’t forget to include their names in it, this will make them feel like you wrote specifically to them. This will endear customers to you and your brand.
4. Include News and Trending Topics in Your Newsletters
The fashion industry is always laden with news and trending topics. As a fashion entrepreneur, your newsletter should include news and various other trending topics tailored to your audiences’ tastes.
You can also take your newsletter to a new level by targeting your audience based on preferences and showing them the news and trends they like. For example, you can target environmentalists with the news about recyclable clothes or healthy lifestyle trends. Also, you can target your audience based on age and show them trends that suit their age group.
5. Make your Newsletters Useful
Apart from including news and trending topics in your newsletter, find other ways to make it useful. Right from headline, which must be attention-grabbing and scream usefulness, to your closing remarks, ensure your content is completely useful. Make it brief but punchy and worth the read.
Some of the ways to do this include providing them with guides and how-to content for your fashion products and letting them in on other fashion products they might find useful. You can also user-generated content to show them what others are saying, quotes, and commentary from people like them on trending topics.
All of these should be engaging and useful to your audience. As you do these also, make sure your content is easily scannable with bullets points and easily understandable.
6. Be Consistent and Creative
Since your newsletters have to be consistent, it can get tempting to fall into monotony and keep every new one the same as the last. Make sure you dish out to your audience unique content they can’t get from anywhere else in the most relatable way possible.
From including images to including videos, short interviews, and so on in them, just look for new ways to constantly be dynamic and relevant with each issue. It can be a lot of work but it is definitely worth it. So, perfect your tone, look, and find unique content to always push forward to your readers.
As you follow the tips above, remember to always tailor all you do specifically to your brand. You can also contact our team at Mauvelli to create the most engaging newsletters for your fashion brand.
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