One Nigerian fashion brand that takes the world for a spin with it’s pieces is Toju Foyeh. One of it’s latest feats is the pink maternity dress Adesua Etomi Wellington wore. But before we go into all of that, what’s the brand about?
About The Brand
It is impossible to talk about the Toju Foyeh brand without mentioning its creative director, Toluwaloju Olowofoyeku. Toluwaloju fell in love with fashion at a very young age, probably because her parents and grandma were fashion designers. Her parents had a fashion line back in the 1900s.
Though she loved fashion, she went ahead to get a bachelor’s and master’s degree in Law before venturing into fashion. She, however, didn’t start fashion unprepared. In 2009, she enrolled for a Fashion Design degree program at the Instituton Marangoni in Milan. She graduated in 2012 and started her own fashion brand, Toju Foyeh.
Toju Foyeh was birthed with intentionality, creativity and persistence as its mantra. In a little time, it earned awards and invites to Fashion weeks in Lagos and New York amongst others. The brand soon became a favourite amongst stars like Tiwa Savage, Agbani Darego, Betty Irabo, Adesua Etomi and some others.
Toju Foyeh is majorly a Nigerian womenswear brand known for its uniquely defined classy dresses. It has been 9 years since its launch in 2012 and the brand is not only standing strong, but is also creating breathtaking dresses. Check out these 5 instances in the last 5 years.
1. Adesua Etomi’s Traditional Wedding Looks in 2017
Adesua Etomi and Banky W’s love story and one-of-a-kind wedding was beautiful. Adesua stood out as the focus of her wedding and it’s all thanks to the TF brand
Her looks were beautiful. From th first look, the sleeveless red dress with sequins and a very interesting hemline, to the 3rd look, the asymmetrical black dress with a high slit and flounce.
2. The Lagos Bridal Week 2018
Toju Foyeh released a whole new collection for Lagos bridal fashion week in 2018 and each look on that bridal collection was eye-catching. She paid extra attention to the sleeves and train in each dress.
The most outstanding dress in that collection was the sleeveless red dress and it’s not just because red is a winner anytime. A lot of effort was put into the cut of the garment and the single bow sleeve, and that was obvious.
3. Actress Osas Ighodaro at the 2019, Your Excellency Movie Premiere
For the premiere of the 2019 blockbuster movie, ‘Your Excellency’, beautiful actress Osas Ighodaro was spotted in a lovely sequin Toju Foyeh lace dress. The dress, which comfortably hugged her hourglass shape, was adorned with feathers on its sleeve and hemline to give a chic and confident feel.
4. Princess Adama Ado-Ibrahim’s Traditional Wedding Dress in 2020
What was supposed to be a simple fitted gold dress became angelic as Toju Foyeh went all out to make the princess some wings. Conservative, yet classy, the dress sat beautifully on the petite princess. The mock neckline of the dress was well sequined to accentuate princess Adama’s beautiful neck.
5. Adesua’s Maternity Shoot Dress
About a month ago, Adesua Etomi-Wellington took social media by surprise when she announced the birth of her baby on her 35th birthday in the dreamiest Toju Foyeh dress ever.
The dress was a sweet pink off shoulder dress with a high slit and full ruffled skirt. The custom dress was made specifically to comfortably wrap and accentuate Adesua’s baby bump and show off her beautiful shoulders.